I fumbled a website together which I actually spent hours on and started to enjoy the process. Next step was getting the website traffic and after watching hours of DIY Youtube videos I discovered Google Ads.

WOW, did that change everything!!

After many tweaks and changes, I become obsessed on the 'chase' for new patients. Once I had it dialled in I was getting $3/per new patient booking on autopilot. If I needed more patients, I would simply slide the budget. This is what got me hooked on more the chase of generating new patients and I went on to scale this business within 4 years.

Fast forward 4 years..

In 2018, with a team of 3 Podiatrists and full books, I sold this business and went on to complete a 2 year Diploma in Digital Marketing along with other short courses in the digital marketing space including a high end Facebook ads training program. Over the past 4-5 years, I've worked with a range of clients everything from small start up healthcare clinics, to 7 figure eCommerce stores and high ticket coaches and managed some clients Facebook and Instagram ad spend which was in excess of $250,000/year.